Retaining Customers with Creative Replenish Emails

Creating medicine Replenish email with Art direction

Marketing

Retention

Overview

As part of my role as Apomeds (- an online pharmacy) Design lead, I was tasked with creating Remarketing Emails for ED (Viagra etc) and Weight loss injection customers

My role:

Artdirection, Graphic design

Brand

Apomeds

Timeline

3 days

The Problem

As of the start of the project, Apomeds did not have a re-marketing flow o funnel that was specifically targeted for ED or WL customers, so we had to create it from nothing much, the absence of it was our problem and a missed opportunity, since we wanted to save time and resources we opted for a made Template that was available in Active Campaign system.

The
Challenge

Create images that will work with copy in a compelling way

Work with the limitations of set system template

Consider Dark mode in the design creation

Navigate tight timetable

Increase the rate of returning costumers via Email remarketing

Execution

After a series of brainstorming sessions and a few rounds of correction with managment and the legal team, we finalised the final creative images and created the design in the system

Complete Email designs

I created the initial 5 creative designs though it was decided based on data that the main show will be in the "light mode" I proceeded to create a Dark mode variant as well.

The
Results

Overall 5% increase in returning costumers revenue

increase of 20% in click rate compared to our old generic re-marking emails

Increase of 2% in OTC purchases